Yekani Manufacturing
staff corporate brochure. Revised company values and brand promise for the mobile sector
corporate brochure and visual language development
background
Yekani Manufacturing was an East London-based 100% black-owned company, launched in June 2018; it was the hope of the province and hailed as a milestone towards the province’s fourth industrial revolution. Yekani Manufacturing was defining its manufacturing in the telecommunications industry, with 100% of its products being made in South African mobile devices. By making the devices locally, the company aimed to lower the costs and saw a future implementation of Yekani devices in schools to support the strained education system, which has limited access to learning materials.
_____________________________
creative solution
The new position, brand promise and values were crafted by autonomous in a corporate brochure. The brochure dove-tailed in further developing the brand’s visual language beyond just a logo.