QKON
corporate development of a sub-brand logo and visual identity for the telecoms industry
logo identity for QUE-X
background
Q-KON, a South African-based engineering group that provides turn-key solutions and managed network services to the emerging African telecommunications market, has united with its ICT services partner Business Connexion in order to benefit a client, Metcash. This is a joint operational agreement involves the provision of managed network services and the construction of a teleport operated by Q-KON to ensure the delivery of value via Business Connexion's VSAT technology and support. The new entity required a logo design for Que-X that would be suited for the telecoms industry in Africa.
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creative solution
The creative, autonomous team worked to develop a logo that reflects the brand’s industry but also allowed the identity to work as a stand-alone from the mother brand Qkon, which has an established presence in Africa.