Autonomous was commissioned to develop a logo for Dubai Tourism and Emirates' initiative to increase tourism in Dubai by 2020. The identity needed to reflect the activation plan, which was 5 immersive domes kitted out with 3D projection mapping and interactive touch points that brought to life the experience and essence of Dubai. Taking inspiration from the activation domes, we created a wordmark that was entirely out of circles. When then angled, the watermark would reflect the year 2020, the date the mandate needed to be fulfilled.