DSTV Multichoice
Bringing PSL football fans closer to the game campaign
Advertising campaign
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Keep African Football fans in the game with Multichoice DSTV and Superdisk, where viewers can view and vote for their favourite football stars. The autonomous team was challenged to create a limited-budget campaign using online and offline channels to promote the new season. This included a slogan, messaging and key visuals to drive the campaign’s impact.
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creative solution
autonomous created the campaign “Siswenka”, meaning to while also highlighting the channel’s 10-year anniversary. The campaign photography, messaging and production were implemented autonomous, bringing to life a refreshed feel to African football fans. We are proud to have been part of bringing football closer to fans. The campaign ran online, outdoor billboards, television and radio,