6 Types of marketing videos
Today, netizens watch more video content than ever. Content marketing has undergone a paradigm shift throughout the 2010s, marked by video content emerging as the most popular form of content. Put simply, if you work in a marketing agency, video marketing is likely to be your most effective medium to create content that resonates with your audience.
Look around you at the moment. Whether you are at home, work, commute, or in a public place, most people are looking at their smartphone screens. Consider these stats:
· The average netizen will watch 100 minutes of video content every day in 2021 – a 19% increase from 2019.
· 93% of businesses disclosed that their video marketing campaigns on social media helped them to secure a new customer.
· 63% of companies reveal that their best return on investment (ROI) came from posting video content on social media.
So, how are these companies relying on videos? They are strategically categorizing them for different purposes to increase their customer acquisition and retention rates. Here are the most popular types of marketing videos.
1. Explainer Videos
As the name suggests, these videos are used to explain “something.” This can include the following:
· Solving a difficult problem
· Walking the viewer through an activity
· Sharing helpful tips
Explainer videos are particularly great for home service companies like HVAC or electrician companies – they can post explainer videos to show quick fixes for minor issues.
With these videos, you can establish your authority in a niche while capturing “how-to” queries in search engine result pages (SERPs) at the same time.
2. Onboarding Videos
Once a lead is converted into a customer, think about their first impression of your brand. How do you plan to greet them and make them feel appreciated? More importantly, what are you doing to ensure that they understand everything about your offering? This is where onboarding videos can come in handy.
These videos show the nuts and bolts of what your product has to offer. The idea is to use onboarding videos to ensure your customers are off to a good start when it comes to interacting with your product. For this reason, take some time to enhance the messaging of your video, so they can provide significant value and remain easily understandable.
To master the craft of onboarding videos, look no further than HubSpot [TP1] and observe how they welcome participants in their session.
3. 360° Experience Videos
If you have a young target audience, then a sleek and novel concept like 360° videos can pay dividends. They serve as a captivating and stunning medium for content creators and marketers to share immersive experiences, stores, and places (this is where it gets too much fun). Some of the trendy ways to use 360° videos include event sneak peeks and product features. Lately, e-commerce sites are using them for product features.
Let’s take a look at how YouVisit captured Russian Week.
4. Animation
If you are looking for something which is fun and effective, animated videos can do the job pretty well.
Animated videos are a terrific option for smaller businesses on a shoestring budget to experiment with video content. This is because they require fewer resources and, with free tools, it is also possible to make them for free (although it is not recommended for commercial use).
Suppose you run the marketing campaigns for a big-name firm selling technical products. In that case, animation videos are quite useful for breaking down complex theories and features into a more approachable and easier format that non-tech-savvy people can understand. For example, see how Cisco explains phishing – a type of cyberthreat.
5. User-Generated Videos
User-generated video is a relatively new concept, but it has already helped brands gain plenty of traction. A user-generated video refers to a video captured by a non-professional. Imagine this: a customer uses their phone to record video from their home or office, which can then appear on the brand’s website, social media, or blog.
In essence, they are marketing for the brand and get pretty successful too. A customer taking their time to create video content for a business shows the value of the product or service they received. It is telling and makes a difference. According to a study, user-generated video is shaping buying decisions, from insurance policies to electronics.
6. Webinars
The ongoing pandemic forced companies around the world to rebuild their marketing and sales campaigns and webinars were chosen by many as the best way to engage audiences.
A webinar is a digital event scheduled for a specific date and time. It is an interactive, exclusive session focusing on a single topic. The standard practice is to host live webinars, but prerecorded ones are also a thing.
Webinars are used for imparting knowledge and skills, often as the introductory session to skilled training. Companies rely on webinars to delve deeper into a topic in front of an audience. That is why they stick to a prepared lecture-style format.
Webinars are ideal for lead generation – 73% of marketers believe it to be the best form of lead generation. Due to their exclusive nature, they offer significant value to attendees. Mostly, they help with support conversion. Based on your platform, you can edit and reuse them too.
Final Thoughts
Despite the potential video marketing carries, many companies are yet to embrace it. This is because their marketers believe that it is more convenient to produce whitepapers, case studies, and blogs. For them, rolling out different types of marketing videos is a daunting prospect.
Truth be told, video marketing is not that complex. All you need is a company that knows how to create the types of videos that modern netizens love. That’s why you should reach out to us. Our marketers will create videos to take your online reach to the next level.
